Baskin Robbins New Line of better for you ice cream!

To kick-off the season of making New Year's resolutions, Baskin-Robbins®, America's favorite neighborhood ice cream shop, is ringing in the New Year with the introduction of BRight Choices treats. BRight Choices are better-for-you light ice cream options including fat free, dairy free, no sugar added and light ice cream offerings. BRight Choices flavors have all the great taste and quality customers expect from Baskin-Robbins but with less guilt. It's a great option for moms looking for a healthier option while out with their kids. To celebrate the launch of BRight Choices, Baskin-Robbins is celebrating the bright choices customers make each day with BRight Choices Day on Jan. 15, 2009. On BRight Choices Day, participating Baskin-Robbins shops nationwide will offer a free BRight Choices scoop to any customer with proof of a gym membership. BRight Choices flavors are indicated by a pink star decal.